So Beautiful was born to create comfortable, high quality and affordable shoes for every women.

Handcrafted by artisans

We choose only the best artisans from Le Marche to create our shoes collections.

High Quality

Each shoe is important for us. We always guarantee high quality and incomparable style.

Attention to materials

Every shoe by So Beautiful is handcrafted with best leather skins and textile to create stylish, eco-friendly and long-lasting products.


Unbelievable Comfort

Our insoles (fussbett) are realized in VISCOLATEX by Zahonero®: a special material which let you feel an always excellent comfort during all the day.

Stylish & Trendy

Our designers, leaded by Stefania Rodella, study each model carefully in order to guarantee always style and comfort at the same time.

Customer Care

We work everyday to satisfy your needs both for customers and retailers.

Would you know more about us?

If you are curious about our philosophy or our artisans, contact us.